How A Social Media Audit Can Help Your Business
As a business owner, you are always looking for ways to increase your visibility and profitability and one of the best ways to do this is by creating your own social media presence.
Social Media platforms like Facebook, Instagram, YouTube, Pinterest, and LinkedIn (to name a few) have opened up the online community to businesses and provided perfect environments to reach current and future customers.
But having created a social media presence for your business have you ever wondered what it looks like to the outside world?
This is where a social media audit comes in!
1. What is a social media audit?
A social media audit is a thorough evaluation of your company's presence on social channels. In a nutshell, it looks at everything from how much time you spend on each platform, to what types of content you post (and which ones work best), to how often you post or update.
2. Why does my business need a social media audit?
By performing a social media audit you can find what is working for your business on social and replicating that, and, just as important, what is not! It will stop you from making the same mistakes on social media, help you reconnect with your customers, and ultimately save you time and money.
3. How often should perform a social media audit?
Social Media is an ever-changing landscape and staying relevant is important. By performing a social media audit every 6 months you can ensure that your social media presence is current and uptodate
4. Who can do my social media audit for me
The great news is that anyone can perform a social media audit, and there are many resources available that take you step-by-step through the process. But it can be time-consuming and getting an expert, like myself, to perform and analyse your social media will allow you to focus your mind on other areas of your business.
Social media has changed the way we market and communicate with customers. It is now easier than ever to target potential clients by creating your own social media presence, but it's not always clear how businesses should properly utilize these platforms, or what they are even capable of doing on them.
That’s where I come in!
As a social media specialist, my goal is to help you grow your business through strategic digital marketing that includes an audit of all aspects of your online presence.