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  • Emma Dumel

WHAT IS SOCIAL MEDIA AND WHY YOU SHOULD BE USING IT FOR YOUR BUSINESS!

Updated: Jan 7

It's hard to imagine a world without social media in the digital age we live in now. But you might not believe it, but Facebook, Instagram, and Twitter didn't always exist. In this blog, we'll go back in time and look at how social media has changed over time. From its humble beginnings as a way for researchers to share information to its current status as a platform for communication and connection, the history of social media is a fascinating one. So come with us as we look at the past, present, and future of this industry that is always changing.



WHAT EXACTLY IS SOCIAL MEDIA?

Social media is a term for a group of platforms and technologies on the internet that let people make and share content or connect with other people. Facebook, Instagram, Twitter, LinkedIn, and Pinterest are the most popular social media sites.

Social media sites give people a way to connect with people who like the same things they do or to talk to their friends and family. Users can also share pictures, videos, and other media on these platforms, as well as join online communities and groups.


Social media can be used for many things, like keeping in touch with friends and family, promoting a business or personal brand, sharing news and information, and taking part in online discussions about a wide range of topics.

One of the best things about social media is that it lets people talk to each other through comments, "likes," and other ways. This can help people feel like they belong to a group and make it easier for them to share ideas and information.

Social media can be a good way to connect with people and share information, but people should be aware of the risks and use these platforms in a responsible way. This means paying attention to your privacy settings, being aware of what information you share online, and treating others with respect.



HOW DID SOCIAL MEDIA GET STARTED?

People have been using social media since the 1970s, when the first internet forums were made. These were places where people could talk about different things online. In the late 1990s and early 2000s, blogging platforms like LiveJournal and Xanga let people share their thoughts and experiences with a wider audience.


The rise of social media as we know it today, on the other hand, started with the launch of MySpace in 2003, and then Facebook in 2004. These platforms made it easier for people to make profiles, connect with friends, and share content than forums or blogs.


Over the next few years, other social media platforms like Twitter, Instagram, and LinkedIn came out, each with its own features and functions. In the 2010s, social media use grew by leaps and bounds, and now billions of people all over the world use these sites for personal and professional communication and connection.

In recent years, social media has become more than just a way for people to talk to each other. It is also used to share news and information and to promote businesses and brands. Social media has also had a big impact on political and social movements, as well as on how people talk about things and what they think.


THE FUTURE OF SOCIAL MEDIA

It's hard to say for sure what social media will be like in the future, but it's likely that these platforms will continue to grow and change. There are already signs of some trends, such as:

  • Increased use of AI and machine learning: Social media platforms could use AI and machine learning to personalize content and make suggestions to users, as well as to make their ads more accurate and effective.

  • Continued growth in video content: Video is becoming more and more popular on social media, and this trend is likely to keep going. Especially live video has become more popular, and platforms are likely to keep putting money into it.

  • More focus on privacy and security: As concerns about data privacy and security have grown, social media companies may put more emphasis on protecting user information and giving users more control over their data.

  • Social media platforms could move into new areas like virtual and augmented reality or work more closely with other technologies like smart home devices

Overall, social media is likely to remain an important part of our personal and professional lives, but the ways we use it and the features we have access to may change a lot in the years to come.


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